INNERPURE PRO
Pop it in your cistern once and your toilet bowl stays fresh on its own.
- 🛡No harsh chemicals – 100% safe
- ∞Up to 10 years, zero upkeep
- ◆Magnetic anti-limescale technology
- 🐾Kind to pets, homes and plumbing
Backed by our 30-day money-back guarantee
How it works
"I used to spend ages scrubbing my toilet every week to keep it clean, but ever since I discovered InnerPure, everything has changed! It works so well and saves me so much time and effort. Honestly, it’s an absolute lifesaver and I wouldn’t want to be without it!"
30-day guarantee
Try it at home for 30 days. If you're not happy, we'll refund every penny you paid.
Free delivery
We dispatch quickly, so you can wave goodbye to the toilet brush sooner.
Set it once. Forget the scrubbing.
It takes seconds to fit, and from then on your bowl stays sparkling, flush after flush.
Goodbye, hard water stains!
INNERPURE has only been in place for a week, and the difference is amazing. We have hard water from a well, and nothing else has worked. It’s not a cleaning issue — it’s the hard water stains. Even the toilet tanks were completely brown and covered in limescale. Not any more!
Impressive!
I’m impressed by how spotless the toilet bowls are. The water in the bowl stays clear and clean, even after several days without flushing. I’ll be buying more of these to give as gifts. When you live in a small town and your water comes from a community well, this really is a GIFT!
So, how does it work?
INNERPURE PRO stops limescale, stains and rust using a magnetic field that changes how minerals behave in the water.
Where do those rings come from?
Tap water carries minerals that love to cling to surfaces.
Flush after flush, they build up into yellow stains, crusty limescale and rust.
What does INNERPURE PRO do?
The magnets inside stop those minerals from gripping the porcelain.
It does this by altering the structure of the minerals as water passes through the cistern.
The outcome?
A bowl that no longer builds up rings, limescale or rust.
And a toilet brush you can leave right where it is – for up to 10 years.
As featured in




See the difference
Traditional cleaners mean elbow grease, endless repurchasing and harsh substances.
Small change,
big difference
We want to take chemicals out of household cleaning and out of the water that flows back into the environment. Every INNERPURE fitted replaces years of harsh cleaners poured down the drain.




These REALLY work!
I waited three months before writing this review to see how well they worked. I can honestly say I’m pleasantly surprised by the results. I used to get awful limescale stains that would come back a week or two after scrubbing them away. After three months of using these in my toilet cisterns, the stains haven’t come back! My toilets look amazing. I was hesitant to spend £99 for all three of my toilets, but this product is well worth the money. I’d highly recommend it if you struggle with limescale stains!
It Really Works
I was sceptical at first, but this really works! Two weeks in and there’s still no ring around the bowl. We have very hard water where I live, so this has been a godsend. I’m actually ordering my third one!
Absolutely Love It!
Brilliant Product!
So Far, So Good!
Frequently asked questions
Got a question? We've got you covered.






